Tuesday, January 4, 2011

Yes You Can

If the average Americans spends 35 hours a week watching TV, he or she has time to cook.

That's the message of Mark Bittman's Sunday New York Times op-ed in which he dismantles the standard excuses for not cooking (no time, too expensive, too much bother). To illustrate his point, he provides three simple recipes (see links in a box on the left side of the article) that can serve as the basis for an endless variety of quickly prepared dishes.

Who tells Americans they have no time to cook? Big Food. It's a common theme in their advertising. We'll do for you! In doing so, they addict consumers to overpriced, over-salted, fatty food containing a lab's worth of unpronounceable chemicals.

Yes you can cook at home. It's cheaper, healthier and tastes better.

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